Heaven Hill Brands continues to invest in its flagship brand Evan Williams Bourbon. The company says Evan Williams, the second-largest selling bourbon in the world, will soon have a new bottle and a new label. The new design is expected to touch the entire production line from Evan Williams Black, Evan Williams Bottled-in-Bond and the collection of Evan Williams flavored whiskies.
Heaven Hill was founded in 1936 and first introduced the Evan Williams brand in the 1950s. The brand quickly became one of the nation’s leading Bourbons and Heaven Hill Distillery’s flagship brand. Today, the brand continues to break milestones at a historic pace, with the Evan Williams family of brands surpassing the three million case mark on an annual basis. To further bolster this growth, the evolution of the Evan Williams franchise packaging will feature key enhancements and a consistent look on the shelf.
Evan Williams Introduces New Bottle and Label Designs
The following designs will soon mark Heaven Hill Distillery’s continued investment in Evan Williams Bourbon.
Evan Williams Black: Evan Williams Black carries the lineup featuring the new, signature glass defined by a curved bulb neck with new premium capsule closure decorated with the Evan Williams’ signature. The face label utilizes the iconic black and gold colors consumers have grown to love, but with a richer and vibrant gold ink throughout the label, finished by a new curve at the top to accentuate the new bottle. The label continues to feature the story of Evan Williams himself.
Evan Williams Bottled-in-Bond: Featuring the most dramatic evolutionary change, the new design clearly emphasizes the 100 proof, bottled under government supervision and single distilling season. Evan Williams Bottled-In-Bond carries over the green and white label colors, reflecting a vintage flare showcasing the rich history behind Bottled-In-Bond products and their importance to the Whiskey category. A new premium capsule closure with the iconic tax strip seals the bottle and harkens to historic bottled-in-bond packaging requirements.
Evan Williams Flavors: Evan Williams Flavors will receive a streamlined approach consistent with the franchise with label design enhancements featuring a centered logo. The flavors will also be bottled in the new glass with the premium capsule closure.
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“Evan Williams Bourbon is a testament to sustained success across the ebbs and flows of the American Whiskey category,” said Julie Cole, Evan Williams Senior Brand Manager. “We’re excited to rejuvenate the Evan Williams family packaging to both enhance the consumer experience and modernize the label design. Evan Williams was an entrepreneurial leader in the Bourbon movement, and we continue to honor his success through the award-winning Evan Williams Bourbon franchise.”
The changes to the glass, label and capsule will be reflected in the 750ml, 1L and 1.75L sizes, while label changes will be reflected in the smaller sizes. The new packaging will be available nationwide, launching now and throughout 2020.
Founded in Kentucky by the Shapira family in 1935, Heaven Hill Distillery continues its legacy as one of the foremost American Whiskey producers. Heaven Hill Distillery maintains over 1.8 million barrels aging in 60 warehouses throughout Nelson and Jefferson Counties, Kentucky. It produces brands including Elijah Craig Bourbon, Larceny Bourbon, Evan Williams Bourbon, Pikesville Rye Whiskey, Rittenhouse Rye Whisky and Parker’s Heritage Collection.