Isn’t data beautiful? And in this case, delicious. Here’s a look at the Top 30 most popular liquors in the world sorted by type of liquor and the brands within each category.
The entire group accounts for $45 Billion in annual total sales. Here’s a breakdown by category.
- Whisky: $17.5 Billion (39%)
- Vodka: $10.75 Billion (24%)
- Liqueur: $5.2 Billion (12%)
- Cognac: $5 Billion (11%)
- Rum: $4.25 Billion 9%)
- Tequila: $2.3 Billion (5%)
The color scheme also highlights the revenue by brand for Diageo, Bacardi, Pernod-Ricard and Brown Forman.
Here’s the two part series in case you missed one.
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Take a look at the data to see how all the dots are connected.
Image courtesy of VinePair.