Terroir is best known in the wine industry. It’s now being used more and more in the spirits industry especially when it comes to the burgeoning craft spirits revolution across America.

Terroir – Can be very loosely translated as “a sense of place,” which is embodied in certain characteristic qualities, the sum of the effects that the local environment has had on the production of the product. Typically used in the wine industry, terroir is the assumption that the land from which the grapes are grown imparts a unique quality that is specific to that growing site. This includes the geography, climate, soil used to grow the ingredients. In the case of whisky, this would include the locally grown varieties of corn, rye, barley, wheat or the water used for distilling.

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