Limestone Branch Distillery in Lebanon, Kentucky first introduced the latest rendition of Yellowstone Select Kentucky Straight Bourbon Whiskey in 2015. They are not changing the recipe for the mash bill or the bourbon in the bottle but they are tweaking the packaging with a refreshed label on the front and back of the bottle of Yellowstone Select.
“We are excited about changing the look of Yellowstone Select’s label – we see this as a refresh of this brand,” says Steve Beam, head distiller and co-owner of Limestone Branch Distillery. “While the look is updated, consumers can still expect the same caramel flavor notes and smoky oak and brown sugar finish from the bourbon inside.”
Standing Out on the Back Bar
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The refreshed label design was created by freelance package designer David Cole. Keeping the ornate golden lettering, Cole applied a bold and vivid design to a brighter, cream-colored background, making the label easier to read in a retail environment – both on the shelf and behind the bar. Adding to the vibrance of the design is an enhanced, colorful depiction of the classical waterfall at Yellowstone National Park. “Limestone Branch Distillery Co.” was also added to the front of the bottle to make a stronger connection between the brand and the distillery.
“The new design is more attention-grabbing and draws the eye to the iconic Yellowstone logo, which has been used continuously since 1872,” Cole explained. “Additionally, colorizing the waterfall art was inspired by a recently discovered and previously unknown historic Yellowstone label, which featured a gorgeous, similarly colored rendition of the waterfall.”
The Yellowstone Select bourbon brand dates back to 1872 and is known for its smooth-sipping and time-honored original recipe, featuring leather with hints of citrus and oak on the nose. On the tongue, it’s spicy rye with soft cherries fading to smoked caramel and a memorable finish, rich with brown sugar and Kentucky tradition.
The new Yellowstone Select Kentucky Straight Bourbon Whiskey packaging will hit the market in March. The bourbon in the bottle will remain 93° proof (46.5% ABV) and will be available in 750ml with a suggested retail price of $39.99.