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Moonshine University: Full Proof Craft Spirits Distillery Startup Business Planning

Moonshine University: Full Proof Craft Spirits Distillery Startup Business Planning

06aug(aug 6)9:00 am07(aug 7)5:00 pmMoonshine University: Full Proof Craft Spirits Distillery Startup Business PlanningRegister early and get your hotel nights included with tuition.

Speakers for this event

  • Leo Sharkey

    Leo Sharkey

    Partner, Echo Chamber Consulting

    Leo is a consultant and owner of Shark Analytics and Echo Chamber Consulting who specializes in helping small and startup businesses. His passion for business plans was developed coaching 9 years of teams for a University of Minnesota business plan competition. He has also taught social entrepreneurship workshops in Thailand, Uganda and Rwanda. Leo is a serial entrepreneur and is currently writing a business plan for a Massachusetts Farmer Distiller’s license.

    Partner, Echo Chamber Consulting

  • Roger Woods

    Roger Woods

    Partner, Echo Chamber Consulting

    Roger is a Senior Lecturer in Operations Management at Michigan Technological University and the Founder and Principle of Homer Productivity, a consulting business that specializes in working with small business startups. He has been helping people develop business plans for over 15 years and has a true passion for market research.

    Partner, Echo Chamber Consulting

Event Details

This new class is a much deeper dive into that critical subject: planning YOUR business. Leo Sharkey and Roger Wood of Echo Chamber Consulting work with both brewers and distillers, helping to plan business launch and growth, and now, they are going to help YOU. Experts in entrepreneurship, best business practices, and anticipating regulatory hurdles, these gentlemen are going to help you put it all on paper, before costly mistakes are made – keeping $$ in your pocket! (For a little while longer, anyway.)

EARLY BIRD SPECIAL – Register early and your stay at the Brown Hotel is included with tuition. Check the Moonshine University website for details.

Complete Course Syllabus

Register Now


Day 1

  • Intro & ice breakers
  • History of craft brewing & spirits
  • Being an entrepreneur
    • Competencies inventory
  • How to write a business plan
  • Market feasibility
    • Segmentation
    • Competitors (direct & indirect)
    • Trends
  • Market feasibility (cont)
  • Strategy
    • Elevator pitch
    • Value proposition

Day 2

  • Products & Services
  • Operations, Logistics & Capacity
  • Legal, licensing & taxes
  • Pricing strategy
  • Marketing strategy
  • Financing

Day 3

  • Risks
  • Accounting
  • Financial projections
  • Timing & planning


Tuition: $1,995.00 USD

Tuition Includes:

  • All class-related materials
  • Breakfast, lunch and refreshments daily
  • Networking reception, evening following first day of class
  • Transportation between the Brown Hotel and Moonshine University

Complete Course Syllabus

Still Have Questions? Ready to Get Started?

Contact Christin Head at 502.301.8139 or email

Register NowView all Moonshine University Courses here.


6 (Monday) 9:00 am - 7 (Tuesday) 5:00 pm


Moonshine University, Louisville, KY

Distilled Spirits Epicenter, 801 South 8th Street, Louisville, KY 40203, United States

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