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Brown-Forman Rejects Sazerac Takeover Offer

Brown-Forman Officially Rejects Sazerac $15 Billion Takeover Offer

Near the end of March, word started to spread that Brown-Forman, owner of Jack Daniel’s,
Brown-Forman Corporation - Ends Merger Talks with Pernod Ricard

Brown-Forman and Pernod Ricard End Merger Talks with No Deal

On March 26, 2026, Brown-Forman and Pernod Ricard confirmed that the two companies were in
Brown-Forman Corporation - Sazerac Offers $15 Billion for Brown-Forman

Sazerac Offers $15 Billion to Purchase Brown-Forman

Consumer interest in distilled spirits may be feeling some headwinds recently but the interest to
Sazerac De Forge & Fils - Releases the Spirit of Cognac’s Golden Age with Three New Cognacs Aged 20+ to 50 Years

Sazerac de Forge Rekindles Cognac’s Golden Age with the Release of a Trio of Vintage 20 to 50-Years-Old Cognacs

Sazerac de Forge & Fils Cognac unveils three new expressions — XO, Grande Champagne Vintage
Sazerac Company - Sazerac Acquires Texas based Western Son Vodka and Distillery

Sazerac Company Scoops Up Texas Based Western Son Vodka and Distillery in Acquisition

Sazerac Company, which owns and operates award-winning distilleries and homeplaces worldwide including Buffalo Trace Distillery and Barton 1792 Distillery in Kentucky, A. Smith
Hawk's Rock Distillery - Sazerac Renames Lough Run Distillery to Hawk's Rock Distillery in Sligo, Ireland, Cover

Sazerac Renames Ireland’s 100+ Acre ‘Lough Gill Distillery’ to ‘Hawk’s Rock Distillery’ – Plans Future Visitor Experience

Sazerac acquired Irish whiskey distillery Lough Gill Distillery in Sligo, Ireland, in June 2022. The
Fireball Cinnamon Whiskey - Introducing Fireball Dragnum for Your Holiday Pleasure

Fireball Goes Upscale for the Holidays with 1.75L Fireball Dragnum in a Champagne Bottle (April Fools’?)

Fireball Whisky is known for bringing the heat and the brand is looking to heat
Sazerac - Fireball Small-batch Dragon Reserve

Sazerac Introduces Bourbon Barrel-Aged Fireball Dragon Reserve. Father’s Day Gift or April Fools’ Prank?

This Father’s Day bottle of Sazerac made whiskey may be harder to find than a
Sazerac Company -Master Distiller John Lunn Had Died, Cover

Sazerac’s A&J Bond Distillery Master Distiller John Lunn Has Died

In a statement from Sazerac, they shared the sad news that Master Distiller John Lunn
Buffalo Trace Distillery - New 58,800 Barrel Warehouses

Sazerac Co. Announces $600 Million Expansion – Largest Distilled Spirits-Related Investment in Kentucky’s History

Buffalo Trace Distillery in Frankfort, Franklin County, Kentucky will soon bring on a second 84 inch by

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