Celebrate “Mocktober” to Promote Inclusion and Empower Mindful Consumption
We all know that no celebration ever started with “Let’s have a salad.” No, typically a celebration starts with, “Let’s raise a glass.” For many people whether they are the designated driver, person in recovery, or simply someone who chooses to be a non-drinker being put in that position can be uncomfortable. The Mocktail Project wants to change that perception.
There Are a Million Reasons Why a Person May Choose Not To Drink Alcohol
The Mocktail Project is a non-profit 501 (c)(3) group that partners with the spirits and hospitality industries to offer flavorful options for consumers who choose not to drink alcohol, and provides recovery tools and community resources for those struggling with substance abuse.
According to their website, “We started this for you, and for your friend, brother or sister, mother and father. This is for the pregnant mom, designated driver, person in recovery, and for the non-drinker. This is for every time you were handed a different glass than everyone else in the room. To providing a drink option for everyone during life’s greatest celebrations. This is for everyone who has ever been teased, asked what is wrong with them, got called lame, boring, no fun, or didn’t get invited to the bar, big game, or the concert. This is for providing more options for everyone. Being better. More mindful. Inclusive. This is for starting a new era of drinking. One that can be enjoyed by everyone, together.”
“It’s our responsibility, as a national leader in tourism and social responsibility, to make sure everyone feels welcome in Kentucky,”says Kentucky Distillers’ Association President Eric Gregory. “We applaud the work that The Mocktail Project is doing to educate folks about ways to savor our unique spirit and hospitality, with or without the alcohol.”
“You don’t have to consume alcohol to enjoy Kentucky’s rich culture in Bourbon and distilled spirits. We understand and respect that many people, for a variety of reasons, make the choice not to drink.”
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Kentucky Distillers’ Association to Donate $1 for Each Social Media Share
Jesse Hawkins, founder of The Mocktail Project, said, “There’s nothing traditional about this partnership, and that’s what makes me grateful. As a non-drinker for four years, Mocktober is an opportunity for me and our community to enjoy social settings throughout Kentucky that we don’t typically enjoy together.”
The Kentucky Distillers’ Association will donate $1 to The Mocktail Project for every Instagram, Facebook or Twitter post of mocktail pictures using the hashtag #MOCKTOBER, up to $5,000, during the week of October 15 – 21, 2018.
Mocktail activations will be promoted by several distilleries, including Angel’s Envy Distillery, Casey Jones Distillery, Copper & Kings American Brandy Co., Hartfield & Co. Distillery, Old Forester Distillery, OZ Tyler Distillery, Rabbit Hole Distillery, Wilderness Trail Distillery, and Woodford Reserve Distillery.
“The cocktail and hospitality world is shifting toward trends in health and moderation,” said Ali Edelstein, Kentucky Distillers’ Association’s Director of Social Responsibility. “Finally, Kentucky’s non-drinkers can ditch their club sodas with lime and enjoy quality zero-proof cocktails, too.”