Southern Glazer’s Wine & Spirits has announced Beam Suntory has chosen to expand its alignment in the U.S. with Southern Glazer’s, adding nine additional markets to its current 34 market distribution relationship, effective April 1, 2020. Over the course of this nearly 11-year arrangement, Southern Glazer’s will represent Beam Suntory’s complete portfolio of brands across this 43-market footprint.
“Southern Glazer’s has been a significant partner in the growth of our business for 33 years,” commented Greg Hughes, President – North America at Beam Suntory. “Our move to consolidate our business with Southern Glazer’s is part of a larger strategic imperative to simplify our routes to market, get closer to customers and consumers, and accelerate the premiumization of our portfolio.”
“We greatly appreciate that Beam Suntory has entrusted us with the responsibility to work with them on a national level,” added Wayne Chaplin, CEO of Southern Glazer’s. “Utilizing our nationwide network and resources will significantly increase efficiencies for Beam Suntory and allow us to use economies of scale to achieve our joint business priorities. We look forward to many more years of success together.”
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Beam Suntory spirits brands include the iconic Jim Beam and Maker’s Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as premium brands including Knob Creek, Basil Hayden’s and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher’s, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur.
Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Japan, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan.
Southern Glazer’s Wine & Spirits distributor of beverage alcohol has operations in 44 U.S. states and the District of Columbia, and Canada and employs nearly 22,000 team members.