Rebecca Creek Distillery founded in 2009 in San Antonio, Texas has sold a minority stake in the distillery to an investment group led by Dr. Henning Kreke, Chairman of the Board of Düsseldorf–based beauty retailer Douglas GmbH and graduate of the University of Texas.
The investment provides Rebecca Creek Distillery with $15 million of new capital to boost production, increase capacity, enhance marketing, create new jobs, and move forward with plans to build a brand-new distillery that will more than quadruple its current production capability.
“We founded Rebecca Creek Distillery with the goal of producing award-winning, ultra premium whiskeys and vodkas straight from the Texas Hill Country,” said Steve Ison, chief executive officer and founder of Rebecca Creek Distillery. “In order to expand our production and portfolio, we needed the right partner to take us to the next level of growth. Dr. Henning Kreke has made this commitment, and with his expertise and support, we look forward to bringing our Texas spirits to the rest of the world…but with the exact same team and exceptional product quality.”
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Founded in 2009, Rebecca Creek Distillery’s case sales have grown exponentially year-after-year since inception. By the end of 2018, the distillery plans to produce more than 100,000 annual cases of its flagship, award-winning Rebecca Creek Fine Texas Whiskey, as well as Enchanted Rock Vodka, Texas Ranger Whiskey, and other limited-edition, single-batch spirits.
“We are very proud to become a reliable and strong long-term partner as a minority shareholder in Rebecca Creek Distillery and will support the company with additional distribution expertise and financial resources to ensure its continued growth,” said Dr. Henning Kreke.
Rebecca Creek’s core management team consisting of John Morrow, Matt Appleby, Seth Richardson and Steve Ison will remain the same, and it will continue to operate out of its existing 26605 Bulverde Road location in San Antonio. Plans for the construction of a new, larger distillery, tasting room, and private event center are in-the-works and will be announced soon, with a slated opening date of mid-2018.
Privately owned, Douglas is a leading company in the beauty care sector in Europe with approximately 1,700 stores in 19 European countries. Its multi-channel offering is fully integrated across stores, online and mobile, as well as its continually updated selection of more than 35,000 beauty products.